FUTURE is a suncare focused cosmetics brand that I ideated in Spring 2023. With a focus on elevating the everyday sunscreen, I began by creating a secondary packaging design to mimic this modern approach. Varying gradient tones indicate different SPF values and their numeric values also exist on the top of the packaging for ease of shopping.

FUTURE is intended to be a fusion of lifestyle and cosmetics – lending itself to branded collateral items that feature the brand’s signature typeface. I developed tote bag designs as well as accompanying stickers and created a sample shipper box as well.