Tampax is one of the most recognizable feminine care brands and is a staple in the home of millions of women worldwide. However, their packaging is not necessarily anything worth celebrating, and in its current state is a box that is meant to be hidden inside a cabinet rather than set on a countertop.

I began by reformatting the logo to a stacked design, and modernizing the previously complicated, busier typeface. I also simplified the packaging – utilizing the same set of identifying colors as the current boxes, and incorporating but a number and dot system to represent the protection level in three different ways. No matter who is going to pick up the box of tampons, it will be no secret which box to grab when they are instructed to buy a specific level of protection.