Labyrinth Cosmetics is a makeup brand that I created in fall of 2022. In a world abounding with options when it comes to makeup, developing a solid makeup routine can be a confusing process with so many brands and products to choose from – much like the complicated pathways of a labyrinth. I developed Labyrinth Makeup the enter the market as a simple, shining solution in such an overwhelming landscape.

The visual identity is meant to reflect the complex nature of a labyrinth’s path. Through a dark monochromatic color scheme and gothic typeface, the logo and packaging design is meant to instill a sense of mystery, almost as a juxtaposition to the intention of the product line.