Moon Makeup Is a cosmetics brand that I created with a visual identity inspired by the neutral tones, texture and mystery of the moon. I began my process by building the minimalist, type-based logo – a simple pairing of thin sans serif fonts. The simplicity of the branding is meant to reflect the clean, all-natural ingredients in each product and instill a sense of calm associated with the makeup routine .

To build off of this exploration of visual Identity, I developed packaging for a full line of cosmetics products, in addition to shopping bags used to carry the products out of the storefront. Each prominently features the logo mark and sports the neutral brand colors. I created a business card for employees of the brand as well.